My name is Shyamala Prayaga and I am a resident of Hyderabad, India and a User Experience Evangelist with a track record in defining, designing and delivering great user experiences for Rich Internet Application, Websites (Internet and Intranet) and Mobile Applications. My area of expertise are

• UI Development using web standards (HTML 5, XHTML, CSS 3, JavaScript and JQuery)
• UI development using UI frameworks like Adobe Flex and Isomorphic SmartClient
• DOM Scripting
• Server Side Scripting using PHP 5
  
• Conducting Usability Testing for Mobile, Web and Desktop Apps
  
• User Research (Persona, Survey, Focus Group, Direct Interviews, Eye tracking and Ethnographic Research)
• Information Architecture (Card Sorting, Organization schemes etc)
  
• Delivering Visual Design and Interaction Design,  with a focus on communication hierarchy using layout, color, typography, proportion, iconography, photography, motion/rich media, and brand
• Developing Cross Browser and Cross Resolution based, High and Low Fidelity Prototypes 
• Accessibility (WCAG, Section 508)
  Accessibility Testing
  
• Designing tools (Adobe Photoshop, Adobe Fireworks, Adobe Flash (ActionScript 2.0 and 3.0), Adobe illustrator)
• Wireframe tools (Axure, Omnigraffle and Visio)
  
• Designing and delivering cross-platform (iPhone, iPad, Android, Android Tablets, Blackberry, Blackberry Tabets and Symbian) mobile user experiences
• Writing Style Guides, Brand Manuals and UI Guidelines
• Search Engine Optimization (SEO)
  

Secondary Expertise

• Android Application Development using Android SDK
• iPhone Application Development using iPhone SDK (Objective C)
  
• Conducting  Workshops and Trainings
• Speaking in Conferences, Seminars and Bar camps
• Conducting Interviews
  

I worked on multiple domains like Banking & Finance, Travel & Hospitality, Ecommerce &  Mobile Commerce and Media. I have working experience with Agile (XP, Scrum) methodology for software development.

I bring experience working with both product as well as service based companies. Some of the companies which I served includes Ed-Ventures, AOL (America Online Pvt Ltd), MindTree Consulting, Yodlee Infotech Pvt Ltd and Kony Solutions.

Education

• Masters in Business Administration (MBA) from Northern California University
  
• Bachelors of Engineering (Computer Science) from AMIE, Kolkata
  
• Diploma in Civil Engineering from Rajiv Gandhi Technical University, Bhopal
  

Certifications

• Post Graduate Diploma in Computer Education (PGDCA)
• Diploma in Web Technologies
• BrainBench Certified Web Developer