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Emotionally Engaged Digital Assistant

Conversation Design Strategy

Digital assistants are becoming at the forefront of everything in users’ life. They exist everywhere, right from residing in your living room to your cars. This space is becoming very crowded as every company is trying to build its variants of the digital assistant.

Everyone is trying to fight the digital assistant battle, but not many understand that a digital assistant is not just one which does things for you, but it is something that connects with you.

There are hundreds of digital assistants out there, but how many of them do the users remember? If I were to ask someone what a digital assistant is, well, the typical answer would be Alexa or Google Assistant. Reason? People connect with them emotionally.

Every industry has its digital assistant, but with how many do people connect? I have seen people calling Alexa and Google Assistant as “her,” how about the others? I have heard people referring to other digital assistants as “it.” That’s a big difference in the experience, and an example of how not having an emotional connection can change perceptions.

My idea of writing the book an “emotionally engaged digital assistant” was born when I saw the gap in digital assistants building an emotional connection with the users.